Living in River Falls, Wisconsin
Cost of living, income, home prices, rent and demographics of River Falls · Census data 2020–2024
River Falls has 16,719 residents with a median age of 28.6. The median household income is $83,627 (8% higher than the Wisconsin median), the median home value is $327,600, the median rent is $1,107/month.
River Falls at a glance
- Population
- 16,719
- Median age
- 28.6State: 40.2
- Median household income
- $83,627State: $77,485
- Median home value
- $327,600State: $266,500
- Median rent
- $1,107/moState: $1,087
- Homeowners
- 55.1%
- Bachelor's degree or higher
- 44.9%
- Average commute
- 22 min
Is River Falls a good place to live?
Pros: Median household income 8% higher than the Wisconsin median; an average commute of 22 minutes.
Cons: Home values 23% higher than the state median; unemployment of 3.3%; a poverty rate of 15.1%.
The weather is best in June to September.
Cost of living in River Falls
Housing is the biggest part of the cost of living. In River Falls the median home value is $327,600, about the same as the U.S. median. Renters pay a median of $1,107 per month, which is 23.9% of household income. Homeowners with a mortgage pay $1,836 a month in housing costs.
River Falls median household income
The median household income in River Falls is $83,627 and the income per person is $36,945. 15.1% of residents live below the poverty line (Wisconsin: 10.6%).
Housing in River Falls: homes for sale and rent
- Housing units
- 6,133
- Owner-occupied
- 55.1%
- Renter-occupied
- 44.9%
- Vacant
- 6.2%Includes seasonal homes
- Median year built
- 1990
- Average household size
- 2.50
River Falls demographics
- Population
- 16,719
- Median age
- 28.6
- Under 18
- 17.3%
- 65 and older
- 11.6%
- Households
- 5,754
- Foreign-born
- 1.6%
- Veterans
- 3.3%Adults 18+
Hispanic or Latino can be of any race. Population history of River Falls ›
Education in River Falls
44.9% of adults 25 and older in River Falls have a bachelor's degree or higher (Wisconsin: 33.4%), and 13.6% have a graduate or professional degree.
Jobs and commute in River Falls
- Unemployment rate
- 3.3%State: 3.2%
- Average commute
- 22 minState: 22 min
- Work from home
- 11.5%
- Drive alone
- 74.9%
- Public transit
- 0%
- Walk to work
- 7.2%
- Homes with broadband
- 93.9%
River Falls vs nearby towns
| Town | Population | Median income | Home value | Rent |
|---|---|---|---|---|
| River Falls | 16,719 | $83,627 | $327,600 | $1,107 |
| St. Marys Point | 483 | $113,750 | $523,000 | $1,125 |
| Lake St. Croix Beach | 1,105 | $102,159 | $363,800 | $1,563 |
| Roberts | 1,858 | $93,400 | $288,000 | $1,628 |
| Hudson | 14,959 | $93,937 | $392,700 | $1,359 |
| Lakeland Shores | 344 | $134,375 | $455,400 | $1,375 |
| Lakeland | 1,492 | $100,132 | $373,900 | $1,668 |
| Afton | 2,957 | $133,305 | $679,300 | $2,333 |
| Prescott | 4,503 | $74,412 | $306,900 | $1,189 |
More for people moving to River Falls
River Falls ZIP code ›Weather and climate ›Living in River Falls: FAQ
What is the median household income in River Falls, WI?
The median household income in River Falls is $83,627, 8% higher than the Wisconsin median of $77,485 (U.S. Census Bureau, American Community Survey 5-year estimates 2020–2024).
What is the average home price in River Falls?
The median home value in River Falls is $327,600, compared with $266,500 in Wisconsin.
How much is rent in River Falls?
The median gross rent in River Falls is $1,107 per month, about 23.9% of household income.
Is River Falls, WI a good place to live?
Pluses: median household income 8% higher than the Wisconsin median; an average commute of 22 minutes. Minuses: home values 23% higher than the state median; unemployment of 3.3%; a poverty rate of 15.1%.
What is the median age in River Falls?
The median age in River Falls is 28.6 years (Wisconsin: 40.2).
How long is the commute in River Falls?
The average commute to work in River Falls is 22 minutes; 11.5% of workers work from home.
What is the unemployment rate in River Falls?
The unemployment rate in River Falls is 3.3% (U.S. Census Bureau, American Community Survey 5-year estimates 2020–2024).
How educated is River Falls?
44.9% of adults in River Falls have a bachelor's degree or higher.
Source: U.S. Census Bureau, American Community Survey 5-year estimates 2020–2024 (margins of error apply, especially in small towns). Figures are in 2024 dollars.
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