Living in New London, Wisconsin

Cost of living, income, home prices, rent and demographics of New London · Census data 2020–2024

New London has 7,726 residents with a median age of 36.5. The median household income is $60,612 (22% lower than the Wisconsin median), the median home value is $174,800, the median rent is $837/month.

New London at a glance

Population
7,726
Median age
36.5State: 40.2
Median household income
$60,612State: $77,485
Median home value
$174,800State: $266,500
Median rent
$837/moState: $1,087
Homeowners
52%
Bachelor's degree or higher
17.3%
Average commute
24 min

Is New London a good place to live?

Pros: Home values 34% lower than the state median; unemployment of 2.8%.

Cons: Median household income 22% lower than the Wisconsin median; an average commute of 24 minutes; a poverty rate of 21%.

The weather is best in June to September.

Cost of living in New London

Housing is the biggest part of the cost of living. In New London the median home value is $174,800, 47% lower than the U.S. median. Renters pay a median of $837 per month, which is 31% of household income. Homeowners with a mortgage pay $1,349 a month in housing costs.

Median home value

New London$174,800
Wisconsin$266,500
United States$332,700

Median monthly rent

New London$837
Wisconsin$1,087
United States$1,413

New London median household income

The median household income in New London is $60,612 and the income per person is $32,558. 21% of residents live below the poverty line (Wisconsin: 10.6%).

Median household income

New London$60,612
Wisconsin$77,485
United States$80,734

Housing in New London: homes for sale and rent

Housing units
3,473
Owner-occupied
52%
Renter-occupied
48%
Vacant
3.2%Includes seasonal homes
Median year built
1972
Average household size
2.26

New London demographics

Population
7,726
Median age
36.5
Under 18
23.6%
65 and older
16.6%
Households
3,363
Foreign-born
1.8%
Veterans
2.4%Adults 18+

Race and ethnicity

White89.1%
Hispanic or Latino7.1%
Black1.8%
Asian0.1%

Hispanic or Latino can be of any race. Population history of New London ›

Education in New London

17.3% of adults 25 and older in New London have a bachelor's degree or higher (Wisconsin: 33.4%), and 4.8% have a graduate or professional degree.

Bachelor's degree or higher

New London17.3%
Wisconsin33.4%
United States35.7%

Jobs and commute in New London

Unemployment rate
2.8%State: 3.2%
Average commute
24 minState: 22 min
Work from home
8.6%
Drive alone
75.8%
Public transit
0%
Walk to work
7.4%
Homes with broadband
83.6%

New London vs nearby towns

TownPopulationMedian incomeHome valueRent
New London7,726$60,612$174,800$837
Northport373$92,292$227,500—
Hortonville3,256$82,063$263,900$851
Shiocton825$60,313$173,700$725
Dale707$128,036$250,400—
Bear Creek307$66,250$104,200$890
Manawa1,337$88,393$159,400$819
Weyauwega1,789$66,625$152,100$844
Fremont650$68,750$235,300$709

More for people moving to New London

New London ZIP code ›Weather and climate ›

Living in New London: FAQ

What is the median household income in New London, WI?

The median household income in New London is $60,612, 22% lower than the Wisconsin median of $77,485 (U.S. Census Bureau, American Community Survey 5-year estimates 2020–2024).

What is the average home price in New London?

The median home value in New London is $174,800, compared with $266,500 in Wisconsin.

How much is rent in New London?

The median gross rent in New London is $837 per month, about 31% of household income.

Is New London, WI a good place to live?

Pluses: home values 34% lower than the state median; unemployment of 2.8%. Minuses: median household income 22% lower than the Wisconsin median; an average commute of 24 minutes; a poverty rate of 21%.

What is the median age in New London?

The median age in New London is 36.5 years (Wisconsin: 40.2).

How long is the commute in New London?

The average commute to work in New London is 24 minutes; 8.6% of workers work from home.

What is the unemployment rate in New London?

The unemployment rate in New London is 2.8% (U.S. Census Bureau, American Community Survey 5-year estimates 2020–2024).

How educated is New London?

17.3% of adults in New London have a bachelor's degree or higher.

Source: U.S. Census Bureau, American Community Survey 5-year estimates 2020–2024 (margins of error apply, especially in small towns). Figures are in 2024 dollars.

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