Living in Ashland, Wisconsin
Cost of living, income, home prices, rent and demographics of Ashland · Census data 2020–2024
Ashland has 7,902 residents with a median age of 40.9. The median household income is $54,529 (30% lower than the Wisconsin median), the median home value is $176,400, the median rent is $753/month.
Ashland at a glance
- Population
- 7,902
- Median age
- 40.9State: 40.2
- Median household income
- $54,529State: $77,485
- Median home value
- $176,400State: $266,500
- Median rent
- $753/moState: $1,087
- Homeowners
- 62.7%
- Bachelor's degree or higher
- 29.5%
- Average commute
- 14 min
Is Ashland a good place to live?
Pros: Home values 34% lower than the state median; an average commute of 14 minutes.
Cons: Median household income 30% lower than the Wisconsin median; unemployment of 3.7%; a poverty rate of 17.8%.
The weather is best in June to September.
Cost of living in Ashland
Housing is the biggest part of the cost of living. In Ashland the median home value is $176,400, 47% lower than the U.S. median. Renters pay a median of $753 per month, which is 26.9% of household income. Homeowners with a mortgage pay $1,368 a month in housing costs.
Ashland median household income
The median household income in Ashland is $54,529 and the income per person is $32,135. 17.8% of residents live below the poverty line (Wisconsin: 10.6%).
Housing in Ashland: homes for sale and rent
- Housing units
- 3,830
- Owner-occupied
- 62.7%
- Renter-occupied
- 37.3%
- Vacant
- 11.3%Includes seasonal homes
- Median year built
- 1956
- Average household size
- 2.16
Ashland demographics
- Population
- 7,902
- Median age
- 40.9
- Under 18
- 18.1%
- 65 and older
- 21%
- Households
- 3,399
- Foreign-born
- 3.1%
- Veterans
- 9.1%Adults 18+
Hispanic or Latino can be of any race. Population history of Ashland ›
Education in Ashland
29.5% of adults 25 and older in Ashland have a bachelor's degree or higher (Wisconsin: 33.4%), and 9.8% have a graduate or professional degree.
Jobs and commute in Ashland
- Unemployment rate
- 3.7%State: 3.2%
- Average commute
- 14 minState: 22 min
- Work from home
- 9.6%
- Drive alone
- 71.3%
- Public transit
- 0.8%
- Walk to work
- 9.1%
- Homes with broadband
- 84.9%
Ashland vs nearby towns
| Town | Population | Median income | Home value | Rent |
|---|---|---|---|---|
| Ashland | 7,902 | $54,529 | $176,400 | $753 |
| Bayfront | 135 | $99,213 | $343,300 | — |
| Washburn | 1,884 | $62,128 | $178,900 | $798 |
| Diaperville | 109 | $51,650 | $84,000 | — |
| New Odanah | 275 | $40,417 | $77,000 | — |
| Marengo | 149 | $57,292 | $159,400 | $754 |
| Jolmaville | 104 | $81,250 | $318,800 | — |
| Birch Hill | 313 | $54,875 | $63,100 | $465 |
| Bayfield | 565 | $70,982 | $320,100 | $1,142 |
More for people moving to Ashland
Ashland ZIP code ›Weather and climate ›Living in Ashland: FAQ
What is the median household income in Ashland, WI?
The median household income in Ashland is $54,529, 30% lower than the Wisconsin median of $77,485 (U.S. Census Bureau, American Community Survey 5-year estimates 2020–2024).
What is the average home price in Ashland?
The median home value in Ashland is $176,400, compared with $266,500 in Wisconsin.
How much is rent in Ashland?
The median gross rent in Ashland is $753 per month, about 26.9% of household income.
Is Ashland, WI a good place to live?
Pluses: home values 34% lower than the state median; an average commute of 14 minutes. Minuses: median household income 30% lower than the Wisconsin median; unemployment of 3.7%; a poverty rate of 17.8%.
What is the median age in Ashland?
The median age in Ashland is 40.9 years (Wisconsin: 40.2).
How long is the commute in Ashland?
The average commute to work in Ashland is 14 minutes; 9.6% of workers work from home.
What is the unemployment rate in Ashland?
The unemployment rate in Ashland is 3.7% (U.S. Census Bureau, American Community Survey 5-year estimates 2020–2024).
How educated is Ashland?
29.5% of adults in Ashland have a bachelor's degree or higher.
Source: U.S. Census Bureau, American Community Survey 5-year estimates 2020–2024 (margins of error apply, especially in small towns). Figures are in 2024 dollars.
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