Living in Denison, Texas

Cost of living, income, home prices, rent and demographics of Denison · Census data 2020–2024

Denison has 25,778 residents with a median age of 40.4. The median household income is $67,365 (14% lower than the Texas median), the median home value is $180,900, the median rent is $1,309/month.

Denison at a glance

Population
25,778
Median age
40.4State: 35.6
Median household income
$67,365State: $78,476
Median home value
$180,900State: $283,800
Median rent
$1,309/moState: $1,403
Homeowners
58.6%
Bachelor's degree or higher
18.7%
Average commute
19 min

Is Denison a good place to live?

Pros: Home values 36% lower than the state median; an average commute of 19 minutes; unemployment of 4.6%.

Cons: Median household income 14% lower than the Texas median; a poverty rate of 15%.

The weather is best in April–May and September–October.

Cost of living in Denison

Housing is the biggest part of the cost of living. In Denison the median home value is $180,900, 46% lower than the U.S. median. Renters pay a median of $1,309 per month, which is 30.6% of household income. Homeowners with a mortgage pay $1,388 a month in housing costs.

Median home value

Denison$180,900
Texas$283,800
United States$332,700

Median monthly rent

Denison$1,309
Texas$1,403
United States$1,413

Denison median household income

The median household income in Denison is $67,365 and the income per person is $34,603. 15% of residents live below the poverty line (Texas: 13.8%).

Median household income

Denison$67,365
Texas$78,476
United States$80,734

Housing in Denison: homes for sale and rent

Housing units
11,397
Owner-occupied
58.6%
Renter-occupied
41.4%
Vacant
8.9%Includes seasonal homes
Median year built
1967
Average household size
2.43

Denison demographics

Population
25,778
Median age
40.4
Under 18
25.1%
65 and older
20.1%
Households
10,386
Foreign-born
6.3%
Veterans
9.2%Adults 18+

Race and ethnicity

White73.5%
Hispanic or Latino16.2%
Black6.8%
Asian1.2%

Hispanic or Latino can be of any race. Population history of Denison ›

Education in Denison

18.7% of adults 25 and older in Denison have a bachelor's degree or higher (Texas: 33.8%), and 5.7% have a graduate or professional degree.

Bachelor's degree or higher

Denison18.7%
Texas33.8%
United States35.7%

Jobs and commute in Denison

Unemployment rate
4.6%State: 5.3%
Average commute
19 minState: 27 min
Work from home
9.7%
Drive alone
76.4%
Public transit
0.3%
Walk to work
0.6%
Homes with broadband
88.6%

Denison vs nearby towns

TownPopulationMedian incomeHome valueRent
Denison25,778$67,365$180,900$1,309
Pottsboro2,691$69,439$280,000$1,283
Knollwood701$55,819—$1,316
Cartwright744$54,263$112,300—
Colbert1,277$46,250$104,300$902
Preston1,747$65,069$184,000$1,289
Sherman46,397$58,859$243,500$1,324
Achille394$48,125$76,900$943
Southmayd1,413$86,250$164,000$1,715

More for people moving to Denison

Denison ZIP code ›Weather and climate ›

Living in Denison: FAQ

What is the median household income in Denison, TX?

The median household income in Denison is $67,365, 14% lower than the Texas median of $78,476 (U.S. Census Bureau, American Community Survey 5-year estimates 2020–2024).

What is the average home price in Denison?

The median home value in Denison is $180,900, compared with $283,800 in Texas.

How much is rent in Denison?

The median gross rent in Denison is $1,309 per month, about 30.6% of household income.

Is Denison, TX a good place to live?

Pluses: home values 36% lower than the state median; an average commute of 19 minutes; unemployment of 4.6%. Minuses: median household income 14% lower than the Texas median; a poverty rate of 15%.

What is the median age in Denison?

The median age in Denison is 40.4 years (Texas: 35.6).

How long is the commute in Denison?

The average commute to work in Denison is 19 minutes; 9.7% of workers work from home.

What is the unemployment rate in Denison?

The unemployment rate in Denison is 4.6% (U.S. Census Bureau, American Community Survey 5-year estimates 2020–2024).

How educated is Denison?

18.7% of adults in Denison have a bachelor's degree or higher.

Source: U.S. Census Bureau, American Community Survey 5-year estimates 2020–2024 (margins of error apply, especially in small towns). Figures are in 2024 dollars.

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