Living in Willits, California

Cost of living, income, home prices, rent and demographics of Willits · Census data 2020–2024

Willits has 4,920 residents with a median age of 42.9. The median household income is $63,447 (36% lower than the California median), the median home value is $371,100, the median rent is $1,197/month.

Willits at a glance

Population
4,920
Median age
42.9State: 37.9
Median household income
$63,447State: $99,122
Median home value
$371,100State: $734,700
Median rent
$1,197/moState: $2,036
Homeowners
40.9%
Bachelor's degree or higher
16.7%
Average commute
14 min

Is Willits a good place to live?

Pros: Home values 49% lower than the state median; an average commute of 14 minutes; a poverty rate of 9.9%.

Cons: Median household income 36% lower than the California median; unemployment of 10.3%.

The weather is best in June to September.

Cost of living in Willits

Housing is the biggest part of the cost of living. In Willits the median home value is $371,100, 12% higher than the U.S. median. Renters pay a median of $1,197 per month, which is 29.6% of household income. Homeowners with a mortgage pay $2,689 a month in housing costs.

Median home value

Willits$371,100
California$734,700
United States$332,700

Median monthly rent

Willits$1,197
California$2,036
United States$1,413

Willits median household income

The median household income in Willits is $63,447 and the income per person is $39,516. 9.9% of residents live below the poverty line (California: 12%).

Median household income

Willits$63,447
California$99,122
United States$80,734

Housing in Willits: homes for sale and rent

Housing units
2,319
Owner-occupied
40.9%
Renter-occupied
59.1%
Vacant
6.8%Includes seasonal homes
Median year built
1976
Average household size
2.23

Willits demographics

Population
4,920
Median age
42.9
Under 18
22.3%
65 and older
30.1%
Households
2,162
Foreign-born
14.6%
Veterans
4.4%Adults 18+

Race and ethnicity

White56.4%
Hispanic or Latino37.2%
Black1.3%
Asian1.4%

Hispanic or Latino can be of any race. Population history of Willits ›

Education in Willits

16.7% of adults 25 and older in Willits have a bachelor's degree or higher (California: 37.1%), and 6% have a graduate or professional degree.

Bachelor's degree or higher

Willits16.7%
California37.1%
United States35.7%

Jobs and commute in Willits

Unemployment rate
10.3%State: 6.6%
Average commute
14 minState: 29 min
Work from home
6.8%
Drive alone
72.8%
Public transit
0%
Walk to work
13.1%
Homes with broadband
82.8%

Willits vs nearby towns

TownPopulationMedian incomeHome valueRent
Willits4,920$63,447$371,100$1,197
Brooktrails4,398$116,056$371,700$1,482
Redwood Valley1,898$63,563$651,200—
Potter Valley436$121,071$635,900$1,629
Calpella474$86,912$580,800—
Laytonville720$37,656$378,100$928
Ukiah16,304$66,160$458,400$1,331
Talmage1,128$44,647$437,500$1,306
Cleone613$53,679$607,500—

More for people moving to Willits

Willits ZIP code ›Weather and climate ›

Living in Willits: FAQ

What is the median household income in Willits, CA?

The median household income in Willits is $63,447, 36% lower than the California median of $99,122 (U.S. Census Bureau, American Community Survey 5-year estimates 2020–2024).

What is the average home price in Willits?

The median home value in Willits is $371,100, compared with $734,700 in California.

How much is rent in Willits?

The median gross rent in Willits is $1,197 per month, about 29.6% of household income.

Is Willits, CA a good place to live?

Pluses: home values 49% lower than the state median; an average commute of 14 minutes; a poverty rate of 9.9%. Minuses: median household income 36% lower than the California median; unemployment of 10.3%.

What is the median age in Willits?

The median age in Willits is 42.9 years (California: 37.9).

How long is the commute in Willits?

The average commute to work in Willits is 14 minutes; 6.8% of workers work from home.

What is the unemployment rate in Willits?

The unemployment rate in Willits is 10.3% (U.S. Census Bureau, American Community Survey 5-year estimates 2020–2024).

How educated is Willits?

16.7% of adults in Willits have a bachelor's degree or higher.

Source: U.S. Census Bureau, American Community Survey 5-year estimates 2020–2024 (margins of error apply, especially in small towns). Figures are in 2024 dollars.

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